Marketing Management
Take Full Control of Your Auction Marketing
Automate campaigns, segment your audience, and track engagement—all from a unified platform built for auction houses.
Marketing tools for auction growth
Automated Weekly Catalog Emails
Set up weekly auction catalogs with registration links, featured lots, and preview options for bidders.
50+ Out-of-the-Box Email Triggers
Activate ready-to-go automations for post-bid confirmations, win notifications, shipping updates, and more.
Segmentation with Custom Tags
Group your customer base using custom tags for buyers, bidders, VIPs, consignors, and more.
Dynamic Campaign Builder
Launch time-sensitive campaigns with drag-and-drop logic and real-time scheduling.
Marketing Template Library
Choose from a wide array of professional, customizable email templates to build your messaging faster.
Engagement Tracking & Insights
Monitor open rates, click-throughs, conversions, and more in real time to refine your campaigns.
Time-Saving Automation
Stop sending one-off emails and chasing weekly lists. With Flow, your campaigns are built once and triggered automatically, saving you time and reducing human error.
Set and Forget
Create campaigns that run on autopilot based on triggers and schedules.
Reduced Manual Work
Eliminate repetitive tasks associated with regular marketing messages.
Consistent Communication
Maintain regular contact with your audience without constant oversight.
Deeper Customer Relationships
With segmentation, tagging, and engagement scores, you can build real relationships, send personal follow-ups, and show up in the inbox with the right message at the right time.
Personalized Outreach
Target specific buyer groups with relevant auction announcements.
Behavior-Based Marketing
Automatically adjust messaging based on past bidding activity.
VIP Recognition
Give special treatment to your most valuable customers and consignors.
Unified with Your Auction Flow
Because it's built into FlowAuctions, your marketing ties directly into your CRM, auction calendar, shipping updates, and bidder activity—no exports, no syncing, no disconnects.
Seamless Integration
Marketing data flows automatically from your auction activity.
Real-Time Updates
Send communications based on actual auction status changes.
Complete Customer View
Access full bidding history while creating targeted campaigns.
Connect Your Marketing Everywhere
FlowAuctions marketing tools integrate with popular marketing platforms and services.
Email Service Providers
Connect with major ESPs for enhanced deliverability and additional features.
Social Media
Coordinate email campaigns with your social media marketing efforts.
Analytics Platforms
Export marketing data to advanced analytics tools for deeper insights.
CRM Systems
Sync customer data with external CRM platforms for unified customer management.
Common Questions About Marketing Management
Everything you need to know about our built-in marketing tools.
Simple, Transparent Pricing
At Flow Auctions, we believe your pricing should empower—not limit—you. That’s why we’ve designed a straightforward, transparent pricing model that puts control back in your hands. No more nickel-and-diming or hidden fees—just one powerful system packed with the tools you need to manage and grow your business effectively. Built by dealers, for dealers, Flow makes it simple so you can focus on what matters most: scaling your future.
Flow Auctions Platform
Everything you need to run successful auctions
Platform Features
- Unlimited auctions
- Advanced inventory management
- Real-time financial insights
- Marketing automation tools
Support & Security
- Priority customer support
- Full security suite
- Dedicated account manager
- 30-day money-back guarantee
No hidden fees. Cancel anytime. Includes all platform updates and features.
Calculate Your ROI with Flow Auctions
See how much your business could save by consolidating your auction software and reducing employee workload.
ROI Calculator
Discover the true value of Flow Auctions with our powerful revenue calculator—built to show you exactly how much you can save by comparing traditional auction fees and operating expenses. This tool is your first step toward a more efficient, cost-effective future in numismatics. See the numbers, join the movement, and be part of a platform built for collectors and sellers like you.
Auction Details
!Competitor Fee Structure
✓Flow Auctions Fee Structure
Your Estimated Savings
Ready to transform your auction business?
Contact us to design a custom auction solution tailored to your specific business needs.
Transparent auction fees
Simple 5% transaction fee with no hidden costs. No per-lot or per-auction fees to worry about.
Pricing details
Quick setup
Get your auction business up and running with all modules integrated in as little as 48 hours.
Documentation
Complete CRM system
Track customer engagement with custom tags, notes, and 360° buyer visibility across all touchpoints.
CRM features
Powerful billing engine
Automated payouts, escrow management, and customizable fee structures for all your auction needs.
Billing features