CRM
Smart CRM Built for Auction Success
Manage relationships with buyers, registrations, and bids in a seamless, actionable way—built for the auction industry.
Auction-specific CRM capabilities
Tagging System Across All Engagement Points
Assign custom tags to customers, registrations, and bids for precise organization and targeted communication.
Real-Time Filtering & Sorting
Instantly identify MVP clients, high-volume bidders, or low-engagement users for personalized outreach.
360° Buyer Visibility
Access every bid, lot, registration, and purchase for a complete customer profile and journey.
Customer Service Notes & Timestamps
Add detailed, time-stamped notes to any customer profile for seamless team collaboration.
Live Client Communication View
View real-time communication threads tied to each customer for full service context.
Credit Management & Engagement Score
Assign credits, track balances, and leverage engagement scores to identify your most valuable clients.
CRM Made for Auction Workflows
Unlike generic CRMs, our system is designed specifically for the unique buyer behavior and workflows of the auction industry—tracking activity where it matters most.
Bid History Tracking
Monitor every interaction across your auction events.
Industry-Specific Metrics
Measure what matters for auction businesses.
Seamless Integration
Works with all other Flow Auctions modules.
Complete Customer Profiles
Gain a complete picture of your client base with detailed profiles, history tracking, and engagement scoring—empowering your team to make confident, data-driven decisions.
Engagement Scoring
Automatically identify your most valuable clients.
Behavioral Insights
Understand bidding patterns and preferences.
Activity Timeline
See the complete history of customer interactions.
Powerful Targeting & Communication
Use tags and filters to deliver the right message at the right time—whether it's reactivating a casual bidder or recognizing a high-spend VIP.
Custom Audience Segments
Create precise lists based on any combination of criteria.
Tailored Communications
Personalize messaging based on customer data.
Automation Rules
Set up triggers for specific customer actions or milestones.
Connect Your CRM Everywhere
FlowAuctions CRM integrates with popular marketing and communication tools.
Email Marketing
Connect with email platforms for seamless campaign management.
Analytics Tools
Sync customer data with analytics platforms for deeper insights.
Communications
Integrate with SMS, messaging apps, and notification systems.
Data Import/Export
Easy data movement between spreadsheets, databases, and other systems.
Common Questions About Our CRM System
Everything you need to know about using our auction-specific CRM.
Simple, Transparent Pricing
At Flow Auctions, we believe your pricing should empower—not limit—you. That’s why we’ve designed a straightforward, transparent pricing model that puts control back in your hands. No more nickel-and-diming or hidden fees—just one powerful system packed with the tools you need to manage and grow your business effectively. Built by dealers, for dealers, Flow makes it simple so you can focus on what matters most: scaling your future.
Flow Auctions Platform
Everything you need to run successful auctions
Platform Features
- Unlimited auctions
- Advanced inventory management
- Real-time financial insights
- Marketing automation tools
Support & Security
- Priority customer support
- Full security suite
- Dedicated account manager
- 30-day money-back guarantee
No hidden fees. Cancel anytime. Includes all platform updates and features.
Calculate Your ROI with Flow Auctions
See how much your business could save by consolidating your auction software and reducing employee workload.
Calculate Your Savings with Flow Auctions
Adjust the sliders below to see how much you could save by switching to our transparent, all-in-one platform.
Your Auction Business
Operational Costs
Managing auction operations
Per person on auctions
All auction-related tools
Traditional Platform
Flow Auctions
Your Savings Breakdown
Lower transaction costs with transparent pricing
60% efficiency improvement with automation
Replace multiple tools with one platform
Annual subscription at $399/month
Estimates based on industry averages and may vary. Contact us for a personalized analysis.
Ready to transform your auction business?
Contact us to design a custom auction solution tailored to your specific business needs.
Transparent auction fees
Simple 5% transaction fee with no hidden costs. No per-lot or per-auction fees to worry about.
Pricing details
Quick setup
Get your auction business up and running with all modules integrated in as little as 48 hours.
Documentation
Complete CRM system
Track customer engagement with custom tags, notes, and 360° buyer visibility across all touchpoints.
CRM features
Powerful billing engine
Automated payouts, escrow management, and customizable fee structures for all your auction needs.
Billing features